International sports and fashion icon, David Beckham, wears Jacob & Co's Epic II diamond watch In the world of fine timepieces or diamond watches, Jacob & Co. stands out as one of the most dynamic and innovative. The pioneering spirit that made founder, Jacob Arabo, aka jacob the jeweler, the jeweler of choice for the world's most famous personalities, and enabled him to revolutionize the jewelry industry, is evident in every one of the brand's exceptional timepieces. With the introduction of his Five Time Zone collection in 2002, Jacob launched his signature style that is now recognized around the world. A unique combination of state-of-the-art multiple time zone technology and bold primary colors, the timepiece was inspired by the fast-paced, international lifestyles of his jet-set clients. And it quickly became a favorite of celebrities such as David Beckham, Bono, Justin Timberlake, Sean Combs and Karl Lagerfeld.